Speakers

Christopher Penn

Session title:

Stop Underusing AI: Practical Tactics to Supercharge Your Marketing

In this all new, never-before-seen talk from expert AI practitioner and Trust Insights Chief Data Scientist Christopher Penn, you’ll learn how AI (especially generative AI) is like adding a second brain to everything you do – and why most marketers are dramatically underusing AI’s capabilities.

You’ll learn:

• How to use generative AI tools like ChatGPT and Claude to analyze data – and when not to use them
• How to expand ideas, brainstorm effectively, and find the gaps in your marketing strategies
• How to build proven, powerful strategic frameworks and playbooks with generative AI

This session is appropriate for AI users of all levels; attendees should be familiar with what a generative AI tool is (such as ChatGPT) and have tried it at least once.

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Cofounder and Chief Data Scientist, TrustInsights.ai

Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing.

As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. 

He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.