Speakers

Andy Crestodina

Session title:

SEO in the AI Era: Trust, Quality and Content Discovery

We’ve entered a new era in digital. Search and AI are colliding in more ways than one. And they all have major implications for marketers.

SEOs now use AI to optimize content.
Google now uses AI to generate answers.

Users are skipping search completely. They now use AI to get answers.

So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed.

In reality, the most important things haven’t changed at all.

In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most.

We’ll use timely tools to rebuild timeless foundations.
We’ll do better basics but with the most advanced techniques.

Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider – in a brief glimpse – what might be the biggest change of all, and how to expand your footprint in the new digital landscape.

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Cofounder and CMO, Orbit Media Studios

Andy is a top-rated presenter and keynoter at national conferences. He makes each event as practical as possible by teaching immediately applicable techniques. He is known for using simple explanations to demystify tough web strategy issues.

Andy Crestodina is a co-founder and the CMO of Orbit Media, an award-winning 55-person digital marketing and web design agency in Chicago. Andy has dedicated himself to the teaching of marketing. Since 2001, Andy has provided web strategy and advice to more than a thousand businesses.

Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, now in its 7th edition.